Portrait of Pete Craig, human performance advisor at INLIBRIUM

Pete Craig

Pete Craig

Human Performance Advisor

Selected Experience & Credentials

  • More than 35 years in business — has built, owned, and operated companies since 1989, from hospitality and leisure to manufacturing, marketing agencies, and technology startups

  • Human performance coach and advisor to entrepreneurs and senior leaders since 2008 — Accelerating Potential Ltd

  • Co-founder, Human State Training (2025) — a nervous-system-based resilience program for organizations, currently being independently evaluated with Professor Ross Roberts at Bangor University

  • Co-founder, BreathingPlus (2023–2025) — breathwork education and live events, including the Breathing Festival in Canada

  • HeartMath Certified Coach & Mentor — HeartMath UK & Ireland (2020)

  • Vivation breathwork training — Vivation International

  • WeAddHeart meditation facilitator; more than 25 years of meditation practice

  • Mentor, Virgin StartUp and Seedstars; member, Tech London Advocates

At INLIBRIUM, Pete works with the human behind the role: how pressure lives in a client’s body, breath, attention, and relationships, and how that shapes the way they meet demand. His sessions give clients practical ways to read and shift their own state, so that what opens up in the residencies has a steadier nervous system to land in. His role is non-clinical and coordinated with the program’s medical, psychological, and leadership specialists.

Pete came to this work from business rather than from a clinic, and he still speaks the language of founders and boards. Over decades of building companies he kept seeing the same pattern: capable people were not failing for lack of motivation, but because their nervous systems were overloaded. That observation shaped everything he does now.

His practice brings together nervous-system education, breathwork, meditation, mind–body awareness, and authentic relating. One of the methods he teaches, conscious connected breathing, opens an altered state of awareness without any substance. That makes it a natural companion to psychedelic-assisted work: it helps clients prepare for what a session may bring up, and it gives them a way back into that state during integration.

Pete does not treat greater endurance as the goal. Sustained performance requires an honest reading of one’s current state; without it, even sound decisions can be made from an increasingly narrow place. In his own words, “Silence isn’t empty, it’s full of answers when you’re active in your listening.”